Mallika Sherawat Has Trademark Her Name

Mallika Sherawat is now the first Bollywood actress to have a trademark of her own name. It means that no one can use her name for publicity or any other commercial purpose without her permission.

Mallika was thinking it since long because she had a problem recently when her name was used in the publicity of the film Welcome, when she appeared only as a special appearance in this film. Mallika applied for a trademark for her name so that no one can use it for any commercial purpose.

Trademarks are generally distinctive symbols, pictures, or words that sellers affix to distinguish and identify the origin of their products.

Mallika's lawyer, Sumit Agrawal confirms the news and says, it is a common in Hollywood and many celebrities in the west have their own trademark. Now no one can use her name or photograph to sell their product. She will have her own signature label, perfumes, designer label.

However, In India there is no particular law to control the misuse of your name. She is successful actress in bollywood and it’s not fair to use her pictures and name freely.

Does that mean that her pictures and her name will not be used in other films, in future? He says, “This is also infringement of copyright and it is prohibited. Permission should be taken for using her poster in the background or using her name in the film. Now the trademark will prevent miss use of her name.

"Mallika is a brand and a brand with tremendous value. She is now exercising her right to protect her commercial value."
-Sumit Agrawal, Mallika’s lawyer